As eclipse reaches its milestone age of 15, the label has decided to celebrate by giving back with the Paper Doll Project – an awareness and fundraising initiative in support of World Vision. Starting from 1 September 2011, the 4-month long project hopes to raise a total of RM150,000 by collaborating with the brand’s past icons and personalities, who have come together to play a significant part in campaigning for the cause.
Standing together with eclipse on the Paper Doll Project are Lina Teoh, Carmen Soo, Daphne Iking, Xandria Ooi, Hannah Lo, Vivy Yusof, and Simon Chin of Studio Pashe. Six sets of paper dolls – a reminder of a time before tech when things were more organic, tangible and had the potential to spark the magic of our imagination – have been made, inspired and styled according to the six different celebrities championing this project.
Paper dolls were something that many women played with when they were young, prompting fond memories of their childhood, of happiness, simplicity, and dreams of unlimited possibilities. The public can now buy these Paper Dolls to help give those hopes and dreams of opportunities and possibilities to children unable to visualise the future beyond their next full meal. Retailing at RM20 at all eclipse boutiques in the Klang Valley, all proceeds from the Paper Dolls will go to the Paper Doll Project fundraiser in support of World Vision.
“I, for one, am honoured to be celebrating the brand’s 15th birthday, but I know that I have everyone to thank for their support. So in commemoration, we have decided to make it an ‘eclipse gives back’ celebration as a way to show my sincere appreciation,” says Sonny San, the founder and Creative Director of the label. “This time, rather than host a breathtakingly decadent event to raise funds, we want to go low-key, connect, and really reach out to the many who are suffering from poverty, hunger and lack of opportunities. This sparked the birth of the initiative that we now call the Paper Doll Project.”
As the beneficiary partner for the project, Sonny appointed World Vision Malaysia, an international relief, development and advocacy organisation dedicated to working with children, families and communities in need worldwide. Through various initiatives, such as its international child sponsorship program and its Gifts of Hope Catalogue, World Vision raises funds that will be used to help poor communities reach their full potential by tackling the causes of poverty. Known for its transparency and accountability, World Vision connects and updates its sponsors as to the status of their contributions via project reports, letters and photographs.
Besides the Paper Dolls, wonderful stickers derived from ‘characters’ of the ‘Virtual Village’ in the project’s micro-site are available for purchase during the Paper Doll Project Exhibition, online, and sold at eclipse boutiques during the Christmas season. In addition to those fundraising efforts, eclipse has pledged 1.5% of its total sales of their merchandise from all its Klang Valley boutiques from September to November 2011 to the Paper Doll Project initiative.
To learn more, please visit www.paperdollproject.com. You can also visit the Paper Doll Project fund raiser and awareness Exhibition at Mid Valley Megamall, South Court from 14 – 20 September 2011.