A couple of weeks ago, Cadbury released a new ad for their Bliss line of chocolate bars. The ad features the tagline "Move over Naomi, there's a new diva in town" – a reference to supermodel Naomi Campbell.
Unfortunately, Naomi was neither impressed nor amused, reportedly saying "It’s upsetting to be described as chocolate, not just for me, but for all black women and black people."
In response, Cadbury has pulled the ad and issued the following statement:
Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.
So what say you, readers? Was the advertisement, as Naomi says, in poor taste – or do you think she overreacted? Let us know in the comments! – FHA